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Journals
Journal of Intercultural Management
Volume 12 (2020): Issue 3 (September 2020)
Open Access
YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour
Maria Rybaczewska
Maria Rybaczewska
,
Betty Jebet Chesire
Betty Jebet Chesire
and
Leigh Sparks
Leigh Sparks
| Oct 14, 2020
Journal of Intercultural Management
Volume 12 (2020): Issue 3 (September 2020)
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Published Online:
Oct 14, 2020
Page range:
117 - 140
DOI:
https://doi.org/10.2478/joim-2020-0047
Keywords
YouTube vloggers
,
vlog
,
brand
,
consumer behaviour
,
purchase behaviour
© 2020 Maria Rybaczewska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Maria Rybaczewska
University of Stirling Stirling,
Scotland
Betty Jebet Chesire
University of Stirling Stirling,
Scotland
Leigh Sparks
University of Stirling Stirling,
Scotland