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Social Media as a Marketing Tool for European and North American Universities and Colleges

Joana Motta

Joana Motta

Universidade EuropeiaLisboa,
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Motta, Joana
 and 
Maria Barbosa

Maria Barbosa

Instituto de Novas ProfissõesLisboa,
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Barbosa, Maria
  
Jan 25, 2019
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Published Online: Jan 25, 2019
Page range: 125 - 154
DOI: https://doi.org/10.2478/joim-2018-0020
Keywords
© 2018 Joana Motta et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Business Management, other
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