The consolidated tourist destinations are facing a stagnation situation, preamble to decline, stay, or rejuvenate (Butler, 1980). This perspective raises the need to develop strategies at national, local and organizational levels to maintain or increase the influx, spending and tourist permanence that generates greater benefits to the destination, which implies, necessarily, having human capital possessing ability, as well as the technical and behavioral competencies sufficient to cater to these visitors. The purpose of the study is to analyze the perception of tourists regarding the competences of the human capital in lodging, food and transportation organizations in the city of Mazatlan Sinaloa. The research was conducted using a mixed methodology, being a descriptive, cross-sectional study. A questionnaire was used to develop the field work.
The human capital in the tourism sector that operates in the services of accommodation, meals and transportation in the destination of Mazatlan, has enough power from the perception of the visitors. The contribution of this research is considered relevant due to regularly surveyed tourists to learn about the satisfaction of service or from the perception of our human resources, which inferred the search for references about the state of the issue being addressed.
- Perception visitors
- human capital
- Mazatlan tourist destination