1. bookVolume 5 (2013): Issue 3 (September 2013)
Journal Details
License
Format
Journal
eISSN
2543-831X
First Published
25 Apr 2014
Publication timeframe
4 times per year
Languages
English
access type Open Access

Advertisement in the Perspective of World Religions – from Negation to Necessary Acceptance

Published Online: 25 Apr 2014
Volume & Issue: Volume 5 (2013) - Issue 3 (September 2013)
Page range: 13 - 21
Journal Details
License
Format
Journal
eISSN
2543-831X
First Published
25 Apr 2014
Publication timeframe
4 times per year
Languages
English
Abstract

There are a few factors which influence the awareness and culture of the modern man. The most essentials include: religions, developing globalization and advertisements. The mentioned elements are related to each other and mutually restricted. Authors of advertisements still often use elements of religious life in order to encourage customers to buy particular products or make them loyal to a particular brand. Developing globalization allows for using multicultural elements, including the elements related to all major religions. We should point out that religions which promote self-restriction, renouncement and devotion remain in opposition to the developing advertising industry. In this world of advertisement, which seems unavoidable, religions have no choice but accept them. By setting forth justified ideas they make people think over the methods and limits of using religious elements in advertisements of products.

Keywords

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