Beyond the call of duty: Reimagining military service through hero narratives in the US Army’s ‘The Calling’ campaign

Article Category: Original Study

Published Online: Feb 22, 2024

Page range: 16 - 23

Received: Mar 12, 2023

Accepted: Nov 24, 2023

DOI: https://doi.org/10.2478/jms-2024-0002

Keywords

US Army, superhero, the calling, recruitment, gender, race

© 2024 Hyunyoung Moon, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.