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Journals
Economics and Culture
Volume 17 (2020): Issue 2 (December 2020)
Open Access
Online Marketing Communication Trends in Slovak Hotel Industry
Margareta Nadanyiova
Margareta Nadanyiova
,
Jana Majerova
Jana Majerova
and
Lubica Gajanova
Lubica Gajanova
| Dec 28, 2020
Economics and Culture
Volume 17 (2020): Issue 2 (December 2020)
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Published Online:
Dec 28, 2020
Page range:
13 - 21
DOI:
https://doi.org/10.2478/jec-2020-0016
Keywords
Online marketing communication
,
hotel industry
,
brand loyalty
,
consumers
,
company
© 2020 Margareta Nadanyiova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.