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Economics and Culture
Volume 17 (2020): Issue 2 (December 2020)
Open Access
Online Marketing Communication Trends in Slovak Hotel Industry
Margareta Nadanyiova
Margareta Nadanyiova
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
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Nadanyiova, Margareta
,
Jana Majerova
Jana Majerova
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
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Majerova, Jana
and
Lubica Gajanova
Lubica Gajanova
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
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Gajanova, Lubica
Dec 28, 2020
Economics and Culture
Volume 17 (2020): Issue 2 (December 2020)
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Published Online:
Dec 28, 2020
Page range:
13 - 21
DOI:
https://doi.org/10.2478/jec-2020-0016
Keywords
Online marketing communication
,
hotel industry
,
brand loyalty
,
consumers
,
company
© 2020 Margareta Nadanyiova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.