Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units

Published Online: Jul 20, 2019

Page range: 58 - 69

DOI: https://doi.org/10.2478/jec-2019-0007

Keywords

Corporate performance, Organizational behavior, Marketing and sales collaboration, Sales and marketing interface, Grounded theory

© 2019 Anikó Kelemen-Erdős et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.