Open Access

Don’t tell me stories – the narratives of retirement and their relation with brand associations

Monika Hajdas

Monika Hajdas

Wroclaw University of Economics and BusinessWroclaw, Poland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Hajdas, Monika
, 
Joanna Radomska

Joanna Radomska

Wroclaw University of Economics and BusinessWroclaw, Poland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Radomska, Joanna
, 
Aleksandra Szpulak

Aleksandra Szpulak

Wroclaw University of Economics and BusinessWroclaw, Poland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Szpulak, Aleksandra
 and 
Susana C. Silva

Susana C. Silva

Católica Porto Business School, Universidade Católica PortuguesaPorto, Portugal
Orcid profile
Search for this author on
Sciendo|Google Scholar
Silva, Susana C.
  
Mar 31, 2022
Don’t tell me stories – the narratives of retirement and their relation with brand associations's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Article Category: Empirical Paper
Published Online: Mar 31, 2022
Page range: 17 - 32
Received: Feb 07, 2022
Accepted: Mar 31, 2022
DOI: https://doi.org/10.2478/ijme-2022-0005
Keywords
© 2022 Monika Hajdas et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Theory, Systems and Structures, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment
Journal RSS Feed