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Journals
International Journal of Management and Economics
Volume 55 (2019): Issue 3 (September 2019)
Open Access
Country of origin from a management perspective of emerging market companies
Marzanna K. Witek-Hajduk
Marzanna K. Witek-Hajduk
Collegium of World Economy, SGH Warsaw School of Economics
Warsaw, Poland
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Witek-Hajduk, Marzanna K.
and
Anna Grudecka
Anna Grudecka
Collegium of World Economy, SGH Warsaw School of Economics
Warsaw, Poland
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Grudecka, Anna
Sep 30, 2019
International Journal of Management and Economics
Volume 55 (2019): Issue 3 (September 2019)
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Article Category:
Empirical Paper
Published Online:
Sep 30, 2019
Page range:
212 - 229
Received:
Apr 24, 2019
Accepted:
Aug 06, 2019
DOI:
https://doi.org/10.2478/ijme-2019-0015
Keywords
country of origin (COO)
,
country of brand origin (COBO)
,
emerging markets
,
international marketing
,
management perspective
© 2019 Marzanna K. Witek-Hajduk et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
