Open Access

Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community


Cite

Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356. AakerJ. L. 1997 Dimensions of brand personality Journal of Marketing Research 34 3 347 356 10.1177/002224379703400304 Search in Google Scholar

Adams, T. L. & Smith, S. A., eds. (2009). Electronic Tribes: The Virtual Worlds of Geeks, Gamers, Shamans, and Scammers. University of Texas Press. AdamsT. L. SmithS. A. eds. 2009 Electronic Tribes: The Virtual Worlds of Geeks, Gamers, Shamans, and Scammers University of Texas Press Search in Google Scholar

Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69(3), 19–34. AlgesheimerR. DholakiaU. M. HerrmannA. 2005 The Social Influence of Brand Community: Evidence from European Car Clubs Journal of Marketing 69 3 19 34 10.1509/jmkg.69.3.19.66363 Search in Google Scholar

Arvidsson, A. (2005). Brands: A Critical Perspective. Journal of Consumer Culture, 5(2), 235–258. ArvidssonA. 2005 Brands: A Critical Perspective Journal of Consumer Culture 5 2 235 258 10.1177/1469540505053093 Search in Google Scholar

Artieri, G. B. (2012). Productive Publics and Transmedia Participation. Participations: International Journal of Audience Research, 9(2), 448–68. ArtieriG. B. 2012 Productive Publics and Transmedia Participation Participations: International Journal of Audience Research 9 2 448 68 Search in Google Scholar

Bagozzi, R. & Dholakia, U. (2002). Intentional Social Action in Virtual Communities. Journal of Interactive Marketing, 16(2), 2–21. BagozziR. DholakiaU. 2002 Intentional Social Action in Virtual Communities Journal of Interactive Marketing 16 2 2 21 10.1002/dir.10006 Search in Google Scholar

Ballantyne, D., Frow, P., Varey, R. J., & Payne, A. (2011). Value Propositions as Communication Practice: Taking a Wider View. Industrial Marketing Management, 40(2), 202–210. BallantyneD. FrowP. VareyR. J. PayneA. 2011 Value Propositions as Communication Practice: Taking a Wider View Industrial Marketing Management 40 2 202 210 10.1016/j.indmarman.2010.06.032 Search in Google Scholar

Baym, N. (2012). Fans or Friends? Seeing Social Media Audiences as Musicians Do. Participations, 9(2), 286–316. BaymN. 2012 Fans or Friends? Seeing Social Media Audiences as Musicians Do Participations 9 2 286 316 10.11606/issn.1982-8160.v7i1p13-46 Search in Google Scholar

Baym, N. K. (2018). Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection. New York: New York University Press. BaymN. K. 2018 Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection New York New York University Press 10.18574/nyu/9781479896165.001.0001 Search in Google Scholar

Boyd, D. (2015). Making Sense of Teen Life: Strategies for Capturing Ethnographic Data in a Networked Era. In: E. Hargittai and C. Sandvig, eds., Digital Research Confidential: The Secrets of Studying Behaviour Online. Cambridge: MIT Press. BoydD. 2015 Making Sense of Teen Life: Strategies for Capturing Ethnographic Data in a Networked Era In: HargittaiE. SandvigC. eds., Digital Research Confidential: The Secrets of Studying Behaviour Online Cambridge MIT Press Search in Google Scholar

Carpentier, N. (2011). Media and Participation: A Site of Ideological-Democratic Struggle. Bristol: Intellect. CarpentierN. 2011 Media and Participation: A Site of Ideological-Democratic Struggle Bristol Intellect Search in Google Scholar

Carpentier, N. (2012). The Concept of Participation, If They Have Access and Interact, Do They Really Participate? Communication Management Quarterly, 21, 13–36. CarpentierN. 2012 The Concept of Participation, If They Have Access and Interact, Do They Really Participate? Communication Management Quarterly 21 13 36 10.4013/fem.2012.142.10 Search in Google Scholar

Carpentier, N. (2016). Beyond the Ladder of Participation: An Analytical Toolkit for the Critical Analysis of Participatory Media Processes. Javnost—The Public Journal of the European Institute for Communication and Culture, 23(1), 70–88. CarpentierN. 2016 Beyond the Ladder of Participation: An Analytical Toolkit for the Critical Analysis of Participatory Media Processes Javnost—The Public Journal of the European Institute for Communication and Culture 23 1 70 88 10.1080/13183222.2016.1149760 Search in Google Scholar

Chang, W. & Park, S. E. (2019). The Fandom of Hallyu, a Tribe in the Digital Network Era: The Case of ARMY of BTS. Kritika Kultura, 260–287 ChangW. ParkS. E. 2019 The Fandom of Hallyu, a Tribe in the Digital Network Era: The Case of ARMY of BTS Kritika Kultura 260 287 10.13185/KK2019.03213 Search in Google Scholar

Choi, H. & Burnes, B. (2013). The Internet and Value Co-Creation: The Case of the Popular Music Industry. Prometheus, 31(1), 35–53. ChoiH. BurnesB. 2013 The Internet and Value Co-Creation: The Case of the Popular Music Industry Prometheus 31 1 35 53 10.1080/08109028.2013.774595 Search in Google Scholar

Chung, E., Farrelly, F., Beverland, M. B., & Karpen, I. O. (2018). Loyalty or Liability: Resolving the Consumer Fanaticism Paradox. Marketing Theory, 18(1), 3–30. ChungE. FarrellyF. BeverlandM. B. KarpenI. O. 2018 Loyalty or Liability: Resolving the Consumer Fanaticism Paradox Marketing Theory 18 1 3 30 10.1177/1470593117705696 Search in Google Scholar

Click, M. A., Lee, H., & Holladay, H. W. (2013). Making Monsters: Lady Gaga, Fan Identification, and Social Media. Popular Music and Society, 36(3), 360–379. ClickM. A. LeeH. HolladayH. W. 2013 Making Monsters: Lady Gaga, Fan Identification, and Social Media Popular Music and Society 36 3 360 379 10.1080/03007766.2013.798546 Search in Google Scholar

Cook, N., & Everist, M. (Eds.). (2001). Rethinking music (p. x). Oxford: Oxford University Press. CookN. EveristM. (Eds.) 2001 Rethinking music x Oxford Oxford University Press Search in Google Scholar

Cova, B., Pace, S., & Skålén, P. (2015). Brand Volunteering: Value Co-Creation with Unpaid Consumers. Marketing Theory, 15(4), 465–485. CovaB. PaceS. SkålénP. 2015 Brand Volunteering: Value Co-Creation with Unpaid Consumers Marketing Theory 15 4 465 485 10.1177/1470593115568919 Search in Google Scholar

Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Social Media Engagement Behaviour: A Uses and Gratifications Perspective. Journal of Strategic Marketing, 13(4), 1–17. DolanR. ConduitJ. FahyJ. GoodmanS. 2015 Social Media Engagement Behaviour: A Uses and Gratifications Perspective Journal of Strategic Marketing 13 4 1 17 10.1080/0965254X.2015.1095222 Search in Google Scholar

Duffett, M. (2013). Introduction: Directions in Music Fan Research: Undiscovered Territories and Hard Problems. Popular Music and Society, 36(3), 299–304. DuffettM. 2013 Introduction: Directions in Music Fan Research: Undiscovered Territories and Hard Problems Popular Music and Society 36 3 299 304 10.1080/03007766.2013.798538 Search in Google Scholar

Edvardsson, B., Tronvoll, B., & Gruber, T. (2011). Expanding Understanding of Service Exchange and Value Co-Creation: A Social Construction Approach. Journal of the Academy of Marketing Science, 39(2), 327–339. EdvardssonB. TronvollB. GruberT. 2011 Expanding Understanding of Service Exchange and Value Co-Creation: A Social Construction Approach Journal of the Academy of Marketing Science 39 2 327 339 10.1007/s11747-010-0200-y Search in Google Scholar

Fast, K., Karlsson, M., & Örnebring, H. (2016). Metaphors of Free Labor: A Typology of Unpaid Work in the Media Sector. Media, Culture & Society, 38(7), 963–978. FastK. KarlssonM. ÖrnebringH. 2016 Metaphors of Free Labor: A Typology of Unpaid Work in the Media Sector Media, Culture & Society 38 7 963 978 10.1177/0163443716635861 Search in Google Scholar

Fiske, J. (1992). The cultural economy of fandom. The Adoring Audience: Fan Culture and Popular Media, In Lewis, L. The adoring audience: Fan culture and popular media. Psychology Press. pp. 30–49. FiskeJ. 1992 The cultural economy of fandom. The Adoring Audience: Fan Culture and Popular Media In LewisL. The adoring audience: Fan culture and popular media Psychology Press 30 49 Search in Google Scholar

Galuszka, P. (2015). New Economy of Fandom. Popular Music and Society, 38(1), 25–43. GaluszkaP. 2015 New Economy of Fandom Popular Music and Society 38 1 25 43 10.1080/03007766.2014.974325 Search in Google Scholar

Gamble, J. & Gilmore A. (2013). A New Era of Consumer Marketing? European Journal of Marketing, 47(11/12), 1859–1888. GambleJ. GilmoreA. 2013 A New Era of Consumer Marketing? European Journal of Marketing 47 11/12 1859 1888 10.1108/EJM-10-2011-0584 Search in Google Scholar

Gamble, J. R., McAdam, R., & Brennan, M. (2019). How User-centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry. European Management Review, 16(4), 1175–1193. GambleJ. R. McAdamR. BrennanM. 2019 How User-centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry European Management Review 16 4 1175 1193 10.1111/emre.12326 Search in Google Scholar

Gilmore, J. H., & Pine, B. J. (2007). Authenticity: What consumers really want. Boston: Harvard Business School Press. GilmoreJ. H. PineB. J. 2007 Authenticity: What consumers really want Boston Harvard Business School Press Search in Google Scholar

Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational research methods, 16(1), 15–31. GioiaD. A. CorleyK. G. HamiltonA. L. 2013 Seeking qualitative rigor in inductive research: Notes on the Gioia methodology Organizational research methods 16 1 15 31 10.1177/1094428112452151 Search in Google Scholar

Gray, J., Sandvoss, C., & Harrington, C. L., eds. (2017). Fandom: Identities and Communities in a Mediated World. NYU Press. GrayJ. SandvossC. HarringtonC. L. eds. 2017 Fandom: Identities and Communities in a Mediated World NYU Press 10.2307/j.ctt1pwtbq2 Search in Google Scholar

Grönroos, C. & Voima, P. (2013). Critical Service Logic: Making Sense of Value Creation and co-Creation. Journal of the Academy of Marketing Science, 41(2), pp.133–150. GrönroosC. VoimaP. 2013 Critical Service Logic: Making Sense of Value Creation and co-Creation Journal of the Academy of Marketing Science 41 2 133 150 10.1007/s11747-012-0308-3 Search in Google Scholar

Guschwan, M. (2012). Fandom, Brandom and the Limits of Participatory Culture. Journal of Consumer Culture, 12(1), 19–40. GuschwanM. 2012 Fandom, Brandom and the Limits of Participatory Culture Journal of Consumer Culture 12 1 19 40 10.1177/1469540512438154 Search in Google Scholar

Hao, A. (2020). Understanding Consumer Fandom: Literature Review and Conceptual Framework. In: C. Wang, ed., Handbook of Research on the Impact of Fandom in Society and Consumerism. IGI Global, pp. 18–37. HaoA. 2020 Understanding Consumer Fandom: Literature Review and Conceptual Framework In: WangC. ed., Handbook of Research on the Impact of Fandom in Society and Consumerism IGI Global 18 37 10.4018/978-1-7998-1048-3.ch002 Search in Google Scholar

Hepworth-Sawyer, R., Hodgson, J., Paterson, J., & Toulson, R. (Eds.). (2019). Innovation in Music: Performance, Production, Technology, and Business. Routledge. Hepworth-SawyerR. HodgsonJ. PatersonJ. ToulsonR. (Eds.) 2019 Innovation in Music: Performance, Production, Technology, and Business Routledge 10.4324/9781351016711 Search in Google Scholar

Hills, M. (2003). Fan Cultures. Routledge. HillsM. 2003 Fan Cultures Routledge 10.4324/9780203361337 Search in Google Scholar

Hine, C. (2015). Ethnography for the Internet: Embedded, Embodied and Everyday. London: Bloomsbury Academic. HineC. 2015 Ethnography for the Internet: Embedded, Embodied and Everyday London Bloomsbury Academic Search in Google Scholar

Hochschild, A. R. (2012). The Managed Heart: Commercialization of Human Feeling. University of California Press. HochschildA. R. 2012 The Managed Heart: Commercialization of Human Feeling University of California Press 10.1525/9780520951853 Search in Google Scholar

Holt, D. B. (2004). How Brands Become Icons: The Principles of Cultural Branding. Harvard Business Press, Boston, MA. HoltD. B. 2004 How Brands Become Icons: The Principles of Cultural Branding Harvard Business Press Boston, MA Search in Google Scholar

Horton, D. & Wohl, R. (1956). Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance. Psychiatry, 19(3), 215–229. HortonD. WohlR. 1956 Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance Psychiatry 19 3 215 229 10.1080/00332747.1956.11023049 Search in Google Scholar

Ind, N., Iglesias, O., & Schultz, M. (2013). Building Brands Together: Emergence and Outcomes of Cocreation. California Management Review, 55(3), 5–26. IndN. IglesiasO. SchultzM. 2013 Building Brands Together: Emergence and Outcomes of Cocreation California Management Review 55 3 5 26 10.1525/cmr.2013.55.3.5 Search in Google Scholar

Jaakkola, E. & Alexander, M. (2014). The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective. Journal of Service Research, 17(3), 247–261. JaakkolaE. AlexanderM. 2014 The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective Journal of Service Research 17 3 247 261 10.1177/1094670514529187 Search in Google Scholar

Jenkins, H. (1992). Textual Poachers; Television Fans and Participatory Culture, New York: Routledge. JenkinsH. 1992 Textual Poachers; Television Fans and Participatory Culture New York Routledge Search in Google Scholar

Jenkins, H. (2006). Fans, Bloggers and Gamers. Exploring Participatory Culture. New York: New York University Press. JenkinsH. 2006 Fans, Bloggers and Gamers. Exploring Participatory Culture New York New York University Press Search in Google Scholar

Jenkins, H., Ford, S., and Green, J. (2013). Spreadable Media, Creating Value and Meaning in a Networked Culture. New York: New York University Press. JenkinsH. FordS. GreenJ. 2013 Spreadable Media, Creating Value and Meaning in a Networked Culture New York New York University Press Search in Google Scholar

Livingstone, S. (2019). Audiences in an Age of Datafication: Critical Questions for Media Research. Television & New Media, 20(2), 170–183. LivingstoneS. 2019 Audiences in an Age of Datafication: Critical Questions for Media Research Television & New Media 20 2 170 183 10.1177/1527476418811118 Search in Google Scholar

Löbert, A. (2012). Fandom as a Religious Form: On the Reception of Pop Music by Cliff Richard Fans in Liverpool. Popular Music, 31(1), 125–141. LöbertA. 2012 Fandom as a Religious Form: On the Reception of Pop Music by Cliff Richard Fans in Liverpool Popular Music 31 1 125 141 10.1017/S0261143011000493 Search in Google Scholar

Maffesoli, M. (1995). The Time of the Tribes: The Decline of Individualism in Mass Society. Sage. MaffesoliM. 1995 The Time of the Tribes: The Decline of Individualism in Mass Society Sage Search in Google Scholar

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. Journal of Interactive Marketing, 27(4), 270–280. MalthouseE. C. HaenleinM. SkieraB. WegeE. ZhangM. 2013 Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House Journal of Interactive Marketing 27 4 270 280 10.1016/j.intmar.2013.09.008 Search in Google Scholar

Marcus, G. E. (1995). Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography. Annual Review of Anthropology, 24, 95–117. MarcusG. E. 1995 Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography Annual Review of Anthropology 24 95 117 10.1146/annurev.an.24.100195.000523 Search in Google Scholar

Marsh, J. (2014). From the wild frontier of Davy Crockett to the wintery fiords of Frozen: changes in media consumption, play and literacy from the 1950s to the 2010s. International Journal of Play, 3(3), 267–279. MarshJ. 2014 From the wild frontier of Davy Crockett to the wintery fiords of Frozen: changes in media consumption, play and literacy from the 1950s to the 2010s International Journal of Play 3 3 267 279 10.4324/9780429485848-9 Search in Google Scholar

McAlexander, J. H., Schouten, J. W., and Koenig, H. F. (2002). Building Brand Community. Journal of Marketing, 66(1), 38–54. McAlexanderJ. H. SchoutenJ. W. KoenigH. F. 2002 Building Brand Community Journal of Marketing 66 1 38 54 10.1509/jmkg.66.1.38.18451 Search in Google Scholar

Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200–218. MorhartF. MalärL. GuèvremontA. GirardinF. GrohmannB. 2015 Brand authenticity: An integrative framework and measurement scale Journal of Consumer Psychology 25 2 200 218 10.1016/j.jcps.2014.11.006 Search in Google Scholar

Muñiz, A. and O’Guinn, T. (2001). Brand Community. Journal of Consumer Research, 27(4), 412–32. MuñizA. O’GuinnT. 2001 Brand Community Journal of Consumer Research 27 4 412 32 10.1086/319618 Search in Google Scholar

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs. International Journal of Advertising, 30(1), 13–46. MuntingaD. G. MoormanM. SmitE. G. 2011 Introducing COBRAs International Journal of Advertising 30 1 13 46 10.2501/IJA-30-1-013-046 Search in Google Scholar

Music Ally (2019). News, Insights and Data. [online] Available at: https://musically.com/insight [Accessed 24 March 2020]. Music Ally 2019 News, Insights and Data [online] Available at: https://musically.com/insight [Accessed 24 March 2020]. Search in Google Scholar

Obiegbu, C. J., Larsen, G., Ellis, N., & O’Reilly, D. (2019). Co-Constructing Loyalty in an Era of Digital Music Fandom. European Journal of Marketing, 53(3), 463–482. ObiegbuC. J. LarsenG. EllisN. O’ReillyD. 2019 Co-Constructing Loyalty in an Era of Digital Music Fandom European Journal of Marketing 53 3 463 482 10.1108/EJM-10-2017-0754 Search in Google Scholar

O’Reilly, D., Larsen, G., Kubacki, K., & Larsen, G. (2013). Music, markets and consumption. Oxford: Goodfellow Publishers Limited. O’ReillyD. LarsenG. KubackiK. LarsenG. 2013 Music, markets and consumption Oxford Goodfellow Publishers Limited 10.23912/978-1-908999-52-8-2009 Search in Google Scholar

O’Reilly, K. (2012). Ethnographic Methods: The Practice of Ethnography. 2nd ed. London: Routledge. O’ReillyK. 2012 Ethnographic Methods: The Practice of Ethnography 2nd ed. London Routledge 10.4324/9780203864722 Search in Google Scholar

Pink, S. (2016). Digital Ethnography. Innovative Methods in Media and Communication Research, In Kubitschko, S., & Kaun, A. (Eds.). Innovative methods in media and communication research. Cham: Springer International Publishing. pp. 161–165. PinkS. 2016 Digital Ethnography. Innovative Methods in Media and Communication Research In KubitschkoS. KaunA. (Eds.). Innovative methods in media and communication research Cham Springer International Publishing 161 165 Search in Google Scholar

Pongsakornrungsilp, S. & Schroeder, J. E. (2011). Understanding Value Co-Creation in a Co-Consuming Brand Community. Marketing Theory, 11(3), 303–324. PongsakornrungsilpS. SchroederJ. E. 2011 Understanding Value Co-Creation in a Co-Consuming Brand Community Marketing Theory 11 3 303 324 10.1177/1470593111408178 Search in Google Scholar

Postill, J. & Pink, S. (2012). Social Media Ethnography: The Digital Researcher in a Messy Web. Media International Australia. PostillJ. PinkS. 2012 Social Media Ethnography: The Digital Researcher in a Messy Web Media International Australia 10.1177/1329878X1214500114 Search in Google Scholar

Sandvoss, C. (2005). Fans: The Mirror of Consumption. Polity. SandvossC. 2005 Fans: The Mirror of Consumption Polity Search in Google Scholar

Saragih, H. (2019). Co-Creation Experiences in the Music Business: A Systematic Literature Review. Journal of Management Development, 38(6), 464–483. SaragihH. 2019 Co-Creation Experiences in the Music Business: A Systematic Literature Review Journal of Management Development 38 6 464 483 10.1108/JMD-11-2018-0339 Search in Google Scholar

Schau, H., Muñiz, A., & Arnould, E. (2009) How Brand Community Practices Create Value. Journal of Marketing, 73(5), 30–51. SchauH. MuñizA. ArnouldE. 2009 How Brand Community Practices Create Value Journal of Marketing 73 5 30 51 10.1509/jmkg.73.5.30 Search in Google Scholar

Schroeder, R. (2014). Big Data and the Brave New World of Social Media Research. Big Data & Society, 1(2), 1–11. SchroederR. 2014 Big Data and the Brave New World of Social Media Research Big Data & Society 1 2 1 11 10.1177/2053951714563194 Search in Google Scholar

Schrøder, K. C. (2019). Audience Reception Research in a Post-broadcasting Digital Age. Television & New Media, 15(1). SchrøderK. C. 2019 Audience Reception Research in a Post-broadcasting Digital Age Television & New Media 15 1 10.1177/1527476418811114 Search in Google Scholar

Scolari, C. A. (2009). Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production. International Journal of Communication 3(3), 586–606 ScolariC. A. 2009 Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production International Journal of Communication 3 3 586 606 Search in Google Scholar

Sorensen, A. & Drennan, J. (2017). Understanding Value-Creating Practices in Social Media-Based Brand Communities. The Service Industries Journal, 37(15–16), 986–1007. SorensenA. DrennanJ. 2017 Understanding Value-Creating Practices in Social Media-Based Brand Communities The Service Industries Journal 37 15–16 986 1007 10.1080/02642069.2017.1373098 Search in Google Scholar

Strauss, A. L. & Corbin, J. M. (1990). Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Sage Publications, Newbury Park, CA. StraussA. L. CorbinJ. M. 1990 Basics of Qualitative Research: Grounded Theory Procedures and Techniques Sage Publications Newbury Park, CA Search in Google Scholar

Terranova T. (2000). Free Labor. Social Text, 18(2), 33–58. TerranovaT. 2000 Free Labor Social Text 18 2 33 58 10.1215/01642472-18-2_63-33 Search in Google Scholar

Vargo, S. & Lusch, R. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1–17. VargoS. LuschR. 2004 Evolving to a New Dominant Logic for Marketing Journal of Marketing 68 1 1 17 10.1509/jmkg.68.1.1.24036 Search in Google Scholar

Vargo, S. L. & Lusch, R. F. (2008). Service-Dominant Logic: Continuing The Evolution. Journal of the Academy of Marketing Science, 36(1), 1–10. VargoS. L. LuschR. F. 2008 Service-Dominant Logic: Continuing The Evolution Journal of the Academy of Marketing Science 36 1 1 10 10.1007/s11747-007-0069-6 Search in Google Scholar

Vargo, S. L., & Lusch, R. F. (2016). Institutions and Axioms: An Extension and Update of Service-Dominant Logic. Journal of the Academy of Marketing Science, 44(1), 5–23. VargoS. L. LuschR. F. 2016 Institutions and Axioms: An Extension and Update of Service-Dominant Logic Journal of the Academy of Marketing Science 44 1 5 23 10.1007/s11747-015-0456-3 Search in Google Scholar

Van Dijck, J. (2009). Users like you? Theorizing Agency in User-Generated Content. Media, Culture & Society, 31(1), 41–58. Van DijckJ. 2009 Users like you? Theorizing Agency in User-Generated Content Media, Culture & Society 31 1 41 58 10.1177/0163443708098245 Search in Google Scholar

Vesnic-Alujevic, Stehling, M., Jorge, A., & Maropo, L. (2018). Algorithms and Intrusions: Emergent Stakeholder Discourses on the Co-option of Audiences, Creativity and Data. In: R. Das and B. Ytre-Arne, eds., The Future of Audiences. London: Palgrave Macmillan. pp. 101–119. Vesnic-AlujevicStehling, M. JorgeA. MaropoL. 2018 Algorithms and Intrusions: Emergent Stakeholder Discourses on the Co-option of Audiences, Creativity and Data In: DasR. Ytre-ArneB. eds., The Future of Audiences London Palgrave Macmillan 101 119 10.1007/978-3-319-75638-7_6 Search in Google Scholar

Yeritsian, G. (2018). Participation from above and below: Brand community and the contestation of cultural participation. Journal of Consumer Culture, 1469540518787576. YeritsianG. 2018 Participation from above and below: Brand community and the contestation of cultural participation Journal of Consumer Culture 1469540518787576 10.1177/1469540518787576 Search in Google Scholar

Zwick, D., Bonsu, S. K., & Darmody, A. (2008). Putting Consumers to Work: Co-Creation and New Marketing Govern-Mentality. Journal of Consumer Culture, 8(2), 163–196. ZwickD. BonsuS. K. DarmodyA. 2008 Putting Consumers to Work: Co-Creation and New Marketing Govern-Mentality Journal of Consumer Culture 8 2 163 196 10.1177/1469540508090089 Search in Google Scholar