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International Journal of Music Business Research
Volume 10 (2021): Issue 1 (April 2021)
Open Access
Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform
Benjamin Toscher
Benjamin Toscher
| Apr 30, 2021
International Journal of Music Business Research
Volume 10 (2021): Issue 1 (April 2021)
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Article Category:
Research Article
Published Online:
Apr 30, 2021
Page range:
33 - 50
Received:
Feb 04, 2020
Accepted:
Nov 03, 2020
DOI:
https://doi.org/10.2478/ijmbr-2021-0002
Keywords
music industry
,
co-creation
,
resource integration
,
platform
,
music marketing
,
service-dominant logic
© 2021 Benjamin Toscher, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Benjamin Toscher
Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology
Trondheim, Norway