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The ability to manage talents is one of the most important managerial skills in the knowledge economy (GOW). The ability to recognize and manage one’s own talents is also a valuable competence. This is especially important from the perspective of changes in the labor market and the emergence of new professions that will require certain competencies. This article presents the implementation of talent management in higher education units. The main research problem is: How do higher education institutions implement talent management? The research was conducted using the case study method in the first half of 2023. The analyses indicated some attempts to manage talents among the investigated institutions’ research and teaching staff. Initiatives to implement activities among students to help them discover and develop their own potential were also reported. Conclusions: talent management motivates employees to develop and undertake activities for the institution and integrates the team. In the case of educational activities, students are able to use appropriate tools to work on their own personal development.