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Journals
International Journal of Contemporary Management
Volume 60 (2024): Issue 1 (March 2024)
Open Access
Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions
Izabela Kowalik
Izabela Kowalik
,
Marine Leyge
Marine Leyge
and
Tomasz Sikora
Tomasz Sikora
| Feb 13, 2024
International Journal of Contemporary Management
Volume 60 (2024): Issue 1 (March 2024)
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Article Category:
Research Article
Published Online:
Feb 13, 2024
Page range:
60 - 74
DOI:
https://doi.org/10.2478/ijcm-2024-0002
Keywords
green marketing
,
greenwashing
,
consumer attitudes
,
France
,
Poland
© 2023 Izabela Kowalik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Izabela Kowalik
Department of International Marketing, Collegium of World Economy, Warsaw School of Economics
Warsaw, Poland
Marine Leyge
Marketing Manager Medecins du Monde
Paris, France
Tomasz Sikora
Department of International Marketing, Collegium of World Economy, Warsaw School of Economics
Warsaw, Poland