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<p>Higher education has long been the cornerstone of success in the United States. Historically Black Colleges and Universities (HBCUs) have provided educational opportunities to African American students since the late 1800s. HBCUs have produced some of the most influential and successful graduates in all fields of study. HBCUs have produced some of the most influential and successful graduates in all fields of study. Writers like Toni Morrison, current U.S. Vice President Kamala Harris, civil rights leaders like Martin Luther King Jr., and entertainment icons like Oprah Winfrey are just a few of the most famous and influential graduates of HBCUs. These graduates have successfully succeeded in their respective fields and indelibly impacted society. HBCUs have also been instrumental in helping to close the achievement gap between African American and white students and have provided a safe and supportive environment for African American students to pursue their educational goals. This paper explores the organizational strategy and marketplace sustainability of HBCUs in the post-COVID-19 competitive higher education marketplace.</p>
</abstract>

Higher education has long been the cornerstone of success in the United States. Historically Black Colleges and Universities (HBCUs) have provided educational opportunities to African American students since the late 1800s. HBCUs have produced some of the most influential and successful graduates in all fields of study. HBCUs have produced some of the most influential and successful graduates in all fields of study. Writers like Toni Morrison, current U.S. Vice President Kamala Harris, civil rights leaders like Martin Luther King Jr., and entertainment icons like Oprah Winfrey are just a few of the most famous and influential graduates of HBCUs. These graduates have successfully succeeded in their respective fields and indelibly impacted society. HBCUs have also been instrumental in helping to close the achievement gap between African American and white students and have provided a safe and supportive environment for African American students to pursue their educational goals. This paper explores the organizational strategy and marketplace sustainability of HBCUs in the post-COVID-19 competitive higher education marketplace.

The Sustainability of Historically Black Colleges and Universities (HBCUS) in the Post-COVID-19 World and Beyond

HOLISTICA – Journal of Business and Public Administration

This work is licensed under the Creative Commons Attribution 4.0 International License.

Higher education has long been the cornerstone of success in the United States. Historically Black Colleges and Universities (HBCUs) have provided educational...

The Sustainability of Historically Black Colleges and Universities (HBCUS) in the Post-COVID-19 World and Beyond

Published Online: Jun 23, 2023

Page range: 39 - 62

Received: Mar 01, 2023

Accepted: Apr 01, 2023

DOI: https://doi.org/10.2478/hjbpa-2023-0004

Keywords
HBCUs, Historically Black Colleges and Universities, COVID-19, Higher Education Administration, University Leadership, College Leadership

© 2023 Eugene J. Lewis et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

The Sustainability of Historically Black Colleges and Universities (HBCUS) in the Post-COVID-19 World and Beyond

Published Online: Jun 23, 2023

Page range: 39 - 62

Received: Mar 01, 2023

Accepted: Apr 01, 2023

DOI: https://doi.org/10.2478/hjbpa-2023-0004

KeywordsHBCUs, Historically Black Colleges and Universities, COVID-19, Higher Education Administration, University Leadership, College Leadership

© 2023 Eugene J. Lewis et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
HBCUs, Historically Black Colleges and Universities, COVID-19, Higher Education Administration, University Leadership, College Leadership