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NIM Marketing Intelligence Review
Volume 10 (2018): Issue 1 (May 2018)
Open Access
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It
Pierre Berthon
Pierre Berthon
,
Emily Treen
Emily Treen
and
Leyland Pitt
Leyland Pitt
| Apr 20, 2018
NIM Marketing Intelligence Review
Volume 10 (2018): Issue 1 (May 2018)
Brand Risk Matters
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Published Online:
Apr 20, 2018
Page range:
18 - 23
DOI:
https://doi.org/10.2478/gfkmir-2018-0003
Keywords
Brand Management
,
Brands as Processes
,
Truthiness
,
Post-fact
,
Fake News
© 2018 Pierre Berthon et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Pierre Berthon
McCallum Graduate School of Business, Bentley University
Waltham
Emily Treen
Beedie School of Business, Simon Fraser University
Vancouver, Canada
Leyland Pitt
Beedie School of Business, Simon Fraser University
Vancouver, Canada