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NIM Marketing Intelligence Review
Volume 1 (2009): Issue 1 (May 2009)
Open Access
Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much
Anja Lambrecht
Anja Lambrecht
and
Bernd Skiera
Bernd Skiera
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 1 (2009): Issue 1 (May 2009)
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Published Online:
Jul 19, 2014
Page range:
16 - 23
DOI:
https://doi.org/10.2478/gfkmir-2014-0081
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Anja Lambrecht
London Business School, Regent’s Park, London NW1 4SA, United Kingdom
Bernd Skiera
School of Business and Economics, Goethe University Frankfurt, Grüneburgplatz 1, 60323 Frankfurt am Main, Germany