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NIM Marketing Intelligence Review
Volume 2 (2010): Issue 1 (May 2010)
Open Access
Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES
Michael Trusov
Michael Trusov
,
Randolph E. Bucklin
Randolph E. Bucklin
and
Koen Pauwels
Koen Pauwels
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 2 (2010): Issue 1 (May 2010)
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Published Online:
Jul 19, 2014
Page range:
26 - 33
DOI:
https://doi.org/10.2478/gfkmir-2014-0068
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.