<abstract xmlns="http://www.w3.org/1999/xhtml">

<p> This issue’s interview leads us into the radiant world of crystals and glamour. For more than a century, Swarovski has been generating radiance through precision cutting technology and the virtuous handling of light. The company’s richness of expression is rooted in the cultural heritage of Central Europe and its flair for forging links between the arts, science, and business. Throughout the world today, the name Swarovski stands for craftsmanship, meticulousness, quality, and creativity. Alexander Linder, Director of Corporate Consumer and Market Insights, shares with us how the Swarovski company “adds sparkle to people’s everyday lives”, a promise Swarovski aims to deliver to its consumers.</p>
</abstract>

This issue’s interview leads us into the radiant world of crystals and glamour. For more than a century, Swarovski has been generating radiance through precision cutting technology and the virtuous handling of light. The company’s richness of expression is rooted in the cultural heritage of Central Europe and its flair for forging links between the arts, science, and business. Throughout the world today, the name Swarovski stands for craftsmanship, meticulousness, quality, and creativity. Alexander Linder, Director of Corporate Consumer and Market Insights, shares with us how the Swarovski company “adds sparkle to people’s everyday lives”, a promise Swarovski aims to deliver to its consumers.

Creating Crystal Experiences MIR talks to Alexander Linder, Director Corporate Consumer and Market Insights (CCMI), Daniel Swarovski Corporation AG

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This issue’s interview leads us into the radiant world of crystals and glamour. For more than a century, Swarovski has been generating radiance through...

Creating Crystal Experiences MIR talks to Alexander Linder, Director Corporate Consumer and Market Insights (CCMI), Daniel Swarovski Corporation AG

Published Online: Jul 19, 2014

Page range: 52 - 57

DOI: https://doi.org/10.2478/gfkmir-2014-0035

Keywords
Swarovski, Fashion, Crystal, Brand, Insights Generation

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Creating Crystal Experiences MIR talks to Alexander Linder, Director Corporate Consumer and Market Insights (CCMI), Daniel Swarovski Corporation AG

Published Online: Jul 19, 2014

Page range: 52 - 57

DOI: https://doi.org/10.2478/gfkmir-2014-0035

KeywordsSwarovski, Fashion, Crystal, Brand, Insights Generation

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Swarovski, Fashion, Crystal, Brand, Insights Generation