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Journals
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
Open Access
Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior?
Neeraj Bharadwaj
Neeraj Bharadwaj
,
Rebecca Walker Naylor
Rebecca Walker Naylor
and
Frenkel Ter Hofstede
Frenkel Ter Hofstede
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
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Published Online:
Jul 19, 2014
Page range:
29 - 31
DOI:
https://doi.org/10.2478/gfkmir-2014-0032
Keywords
Consumer Behavior
,
Customization
,
Standardization
,
Retailing
,
Systems Selling
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Neeraj Bharadwaj
Fox School of Business, Temple University, Philadelphia, USA
Rebecca Walker Naylor
Frenkel Ter Hofstede