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Journals
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
Open Access
I Will … Sooner or Later. Predicting Whether and When Consumers Intend to Adopt New Technologies
Koert van Ittersum
Koert van Ittersum
and
Fred M. Feinberg
Fred M. Feinberg
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
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Published Online:
Jul 19, 2014
Page range:
24 - 28
DOI:
https://doi.org/10.2478/gfkmir-2014-0031
Keywords
Forecasting Methods
,
Technology Adoption
,
(Re-)Purchase Intentions
,
Innovation Management
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Koert van Ittersum
Scheller College of Business, Georgia Institute of Technology, Atlanta, USA
Fred M. Feinberg
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, USA