<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This study evaluated the factors influencing loyalty to an online clothing shop among college students. A survey was first conducted, and responses were compared. The main factors were identified and screened, and a sample of college students was selected. Likert-scale questionnaires were distributed, and the scores were calculated. The total score associated with the attitude of each respondent was ultimately determined. The strength of the respondents' attitude towards each topic was extracted and calculated, and the results were measured to determine the factors affecting loyalty to online clothing shops among college students. The top three influencing factors identified were as follows: the prices of the items sold by clothing stores, the fashion popularity of clothing, and clothing comfort. Compared with the female respondents, the male ones paid more attention to the matchability of clothing in stores and the fashion popularity of the goods sold. Compared with the males, the females paid more attention to clothing comfort, quality, the merchant's logistics speed and customer service attitude.</p>
</abstract>

This study evaluated the factors influencing loyalty to an online clothing shop among college students. A survey was first conducted, and responses were compared. The main factors were identified and screened, and a sample of college students was selected. Likert-scale questionnaires were distributed, and the scores were calculated. The total score associated with the attitude of each respondent was ultimately determined. The strength of the respondents' attitude towards each topic was extracted and calculated, and the results were measured to determine the factors affecting loyalty to online clothing shops among college students. The top three influencing factors identified were as follows: the prices of the items sold by clothing stores, the fashion popularity of clothing, and clothing comfort. Compared with the female respondents, the male ones paid more attention to the matchability of clothing in stores and the fashion popularity of the goods sold. Compared with the males, the females paid more attention to clothing comfort, quality, the merchant's logistics speed and customer service attitude.

Factors Influencing Loyalty to an Online Clothing Shop among College Students

Key Lab for Sport Shoes Upper Materials of Fujian Province

Fibres & Textiles in Eastern Europe

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Factors Influencing Loyalty to an Online Clothing Shop among College Students"}

This study evaluated the factors influencing loyalty to an online clothing shop among college students. A survey was first conducted, and responses were...

Factors Influencing Loyalty to an Online Clothing Shop among College Students

Article Category: Research Article

Published Online: Dec 22, 2022

Page range: 60 - 65

DOI: https://doi.org/10.2478/ftee-2022-0045

Keywords
College students, clothing online shopping, store loyalty, impact factor

© 2022 Yajing Shi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Factors Influencing Loyalty to an Online Clothing Shop among College Students

Article Category: Research Article

Published Online: Dec 22, 2022

Page range: 60 - 65

DOI: https://doi.org/10.2478/ftee-2022-0045

KeywordsCollege students, clothing online shopping, store loyalty, impact factor

© 2022 Yajing Shi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
College students, clothing online shopping, store loyalty, impact factor