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Fibres & Textiles in Eastern Europe
Volume 30 (2022): Issue 5 (October 2022)
Open Access
Factors Influencing Loyalty to an Online Clothing Shop among College Students
Yajing Shi
Yajing Shi
Clothing and Design Faculty, Minjiang University
Fuhzou, China
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Shi, Yajing
,
Jiawei Xu
Jiawei Xu
Clothing and Design Faculty, Minjiang University
Fuhzou, China
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Xu, Jiawei
,
Taohai Yan
Taohai Yan
Clothing and Design Faculty, Minjiang University
Fuhzou, China
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Yan, Taohai
and
Dongdong Lu
Dongdong Lu
Key Lab for Sport Shoes Upper Materials of Fujian Province, Fujian Huafeng New Material Co., Ltd.
Putian, China
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Lu, Dongdong
Dec 22, 2022
Fibres & Textiles in Eastern Europe
Volume 30 (2022): Issue 5 (October 2022)
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Article Category:
Research Article
Published Online:
Dec 22, 2022
Page range:
60 - 65
DOI:
https://doi.org/10.2478/ftee-2022-0045
Keywords
College students
,
clothing online shopping
,
store loyalty
,
impact factor
© 2022 Yajing Shi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.