<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>With the development of the Internet, consumers began to pursue personalised services and products. However, little systematic research on consumers’ online garment customisation behavior has been conducted. Garment customization enterprises rely on consumer behaviour which is difficult to accurately judge. In order to better understand online consumers’ purchase intention of garment customization, this paper studies consumers’ perceived value. Through literature reading, group discussion and other methods, this paper constructed a theoretical model of eight measurement dimensions, and conducted factor analysis on the 321 questionnaires collected. Five key dimensions were obtained: the website comprehensive function, personalised service, product quality, emotional demand and social value. To test the comprehensive attitude of consumers to the results of this model, a fuzzy comprehensive evaluation was carried out. The results show that consumers have a high degree of recognition of the research results and acceptance of the research model, among which the recognition of product quality and website comprehensive function are the highest.</p>
</abstract>

With the development of the Internet, consumers began to pursue personalised services and products. However, little systematic research on consumers’ online garment customisation behavior has been conducted. Garment customization enterprises rely on consumer behaviour which is difficult to accurately judge. In order to better understand online consumers’ purchase intention of garment customization, this paper studies consumers’ perceived value. Through literature reading, group discussion and other methods, this paper constructed a theoretical model of eight measurement dimensions, and conducted factor analysis on the 321 questionnaires collected. Five key dimensions were obtained: the website comprehensive function, personalised service, product quality, emotional demand and social value. To test the comprehensive attitude of consumers to the results of this model, a fuzzy comprehensive evaluation was carried out. The results show that consumers have a high degree of recognition of the research results and acceptance of the research model, among which the recognition of product quality and website comprehensive function are the highest.

Research on Consumers’ Perceived Value of Online Garment Customisation

Fibres & Textiles in Eastern Europe

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Research on Consumers\u2019 Perceived Value of Online Garment Customisation"}

With the development of the Internet, consumers began to pursue personalised services and products. However, little systematic research on consumers’ online...

Research on Consumers’ Perceived Value of Online Garment Customisation

Article Category: Research Article

Published Online: Dec 11, 2022

Page range: 1 - 8

DOI: https://doi.org/10.2478/ftee-2022-0032

Keywords
online garment customisation, perceived value dimension, consumer perceived value, fuzzy comprehensive evaluation

© 2022 Wang Ruolin et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Research on Consumers’ Perceived Value of Online Garment Customisation

Article Category: Research Article

Published Online: Dec 11, 2022

Page range: 1 - 8

DOI: https://doi.org/10.2478/ftee-2022-0032

Keywordsonline garment customisation, perceived value dimension, consumer perceived value, fuzzy comprehensive evaluation

© 2022 Wang Ruolin et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
online garment customisation, perceived value dimension, consumer perceived value, fuzzy comprehensive evaluation