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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

and

Jarosław Domański

Domański, Jarosław

Jun 12, 2023

Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework's Cover Image

Foundations of Management

Volume 15 (2023): Issue 1 (January 2023)

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Published Online: Jun 12, 2023

Page range: 79 - 88

DOI: https://doi.org/10.2478/fman-2023-0006

Keywords
marketing communication, marketing communication effectiveness, communication measurement, communication axiology, praxeological aspect of marketing communication

© 2023 Szymon Kolwas et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Kolwas, Szymon

Warsaw University of Technology, Faculty of ManagementWarsaw, POLAND

Domański, Jarosław

Warsaw University of Technology, Faculty of ManagementWarsaw, POLAND

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Computer Sciences, Business Computing, Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment

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