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Foundations of Management
Volume 12 (2020): Issue 1 (January 2020)
Open Access
The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting
Andrzej Wodecki
Andrzej Wodecki
| Nov 07, 2020
Foundations of Management
Volume 12 (2020): Issue 1 (January 2020)
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Published Online:
Nov 07, 2020
Page range:
167 - 180
DOI:
https://doi.org/10.2478/fman-2020-0013
Keywords
online marketing
,
real-time bidding
,
reserve price optimization
,
machine learning
,
forecasting
© 2020 Andrzej Wodecki, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Andrzej Wodecki
Warsaw University of Technology, Faculty of Management
Warsaw, POLAND