<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model, analysis of the consumer market visiting all shops in the described zone has been made. Research provides explanation of generalized costs of end-consumers. Generally, the utility function of end-consumers visiting retailers depends on the price and non-price factors. The regression models describing the time spent on transit to a retailer and inside of it provide monetary assessment of costs associated with the purchase process. The monetary level of fatigue was evaluated using the calories spent during the purchase process. The attractiveness of the retailer in an urban zone was assessed as an inverse function of the generalized costs.</p></abstract>

This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model, analysis of the consumer market visiting all shops in the described zone has been made. Research provides explanation of generalized costs of end-consumers. Generally, the utility function of end-consumers visiting retailers depends on the price and non-price factors. The regression models describing the time spent on transit to a retailer and inside of it provide monetary assessment of costs associated with the purchase process. The monetary level of fatigue was evaluated using the calories spent during the purchase process. The attractiveness of the retailer in an urban zone was assessed as an inverse function of the generalized costs.

Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers

O. M. Beketov National University of Urban Economy in Kharkiv

Foundations of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers"}

This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for...

Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers

Published Online: Mar 03, 2020

Page range: 31 - 42

DOI: https://doi.org/10.2478/fman-2020-0003

Keywords
end-consumers, zone, non-linearity factor, slope factor, generalized costs

© 2020 Andrii Halkin, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers

Published Online: Mar 03, 2020

Page range: 31 - 42

DOI: https://doi.org/10.2478/fman-2020-0003

Keywordsend-consumers, zone, non-linearity factor, slope factor, generalized costs

© 2020 Andrii Halkin, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
end-consumers, zone, non-linearity factor, slope factor, generalized costs