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Journals
Foundations of Management
Volume 11 (2019): Issue 1 (January 2019)
Open Access
Market Orientation and Survival of Small and Medium Enterprises in Nigeria
Cosmas Anayochukwu Nwankwo
Cosmas Anayochukwu Nwankwo
Chukwuemeka Odumegwu Ojukwu University (Anambra State University)
Nigeria
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Nwankwo, Cosmas Anayochukwu
and
Macdonald Isaac Kanyangale
Macdonald Isaac Kanyangale
University of KwaZulu Natal
South Africa
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Kanyangale, Macdonald Isaac
Dec 31, 2019
Foundations of Management
Volume 11 (2019): Issue 1 (January 2019)
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Published Online:
Dec 31, 2019
Page range:
291 - 304
DOI:
https://doi.org/10.2478/fman-2019-0024
Keywords
market orientation
,
customer intensity
,
value creation
,
survival of SMEs
,
effects of market orientation
© 2019 Cosmas Anayochukwu Nwankwo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
