<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The goal of the article is to present the scope of changes in the morphology of business models in contemporary organizations that took place in the recent decades, because of the massive technological development, framed under the concept of “digital transformation (DT).” An enhanced business model canvas concept is used as a base for presenting the changes, with a general time cutoff set in the year 2000. For the period before and after this measurement date, key elements of the business model and the drivers of their transformation are documented in a structured form and commented, together with practical conclusions and proposed further study areas</p></abstract>

The goal of the article is to present the scope of changes in the morphology of business models in contemporary organizations that took place in the recent decades, because of the massive technological development, framed under the concept of “digital transformation (DT).” An enhanced business model canvas concept is used as a base for presenting the changes, with a general time cutoff set in the year 2000. For the period before and after this measurement date, key elements of the business model and the drivers of their transformation are documented in a structured form and commented, together with practical conclusions and proposed further study areas

Digital Transformation of Business Models

Foundations of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Digital Transformation of Business Models"}

The goal of the article is to present the scope of changes in the morphology of business models in contemporary organizations that took place in the recent...

Digital Transformation of Business Models

Published Online: Jul 27, 2018

Page range: 123 - 142

DOI: https://doi.org/10.2478/fman-2018-0011

Keywords
digital transformation, business model, organization, organizational management, strategy, digitalization, business model canvas, consumer behavior, social trends, change management

© 2018 Marcin Kotarba, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Digital Transformation of Business Models

Published Online: Jul 27, 2018

Page range: 123 - 142

DOI: https://doi.org/10.2478/fman-2018-0011

Keywordsdigital transformation, business model, organization, organizational management, strategy, digitalization, business model canvas, consumer behavior, social trends, change management

© 2018 Marcin Kotarba, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
digital transformation, business model, organization, organizational management, strategy, digitalization, business model canvas, consumer behavior, social trends, change management