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Foundations of Management
Volume 4 (2012): Issue 2 (December 2012)
Open Access
Sustainable Marketing - a new Era in the Responsible Marketing Development
Marek Seretny
Marek Seretny
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Seretny, Marek
and
Aleksandra Seretny
Aleksandra Seretny
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Seretny, Aleksandra
Apr 18, 2013
Foundations of Management
Volume 4 (2012): Issue 2 (December 2012)
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Published Online:
Apr 18, 2013
Page range:
63 - 76
DOI:
https://doi.org/10.2478/fman-2013-0011
Keywords
sustainable marketing
,
responsible consumption
,
social responsibility
This content is open access.
