<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Definitions of precision farming emphasise that it is at the heart of the pursuit of economic, environmental and social sustainability. In our study, precision farming is understood as a form of farming that seeks to optimise and manage efficiently, where technology is the key factor, but is primarily based on human knowledge and willingness to use technology. We discuss precision farming as a social innovation of artificial intelligence. Primarily, the social conditions of the application were the focus of our research, which is characteristically different from economic, financial and productivity approaches. The potential for the application of precision farming varies widely from country to country. Our aim is to analyse the diffusion and limitations of precision farming in Hungary and the motivations of farmers. In our qualitative research, we interviewed 60 precision farmers and 10 experts about their perceptions of precision technology and their motivations and barriers to the use of AI. Our results show that the main barriers to the uptake of precision technologies are the low education level of farmers, their inexperience, low interest level and lack of commitment. They are not aware of the benefits of precision technologies and do not take the time to acquire information and knowledge. There is a lack of willingness to cooperate and a very low level of trust among Hungarian farmers.</p>
</abstract>

Definitions of precision farming emphasise that it is at the heart of the pursuit of economic, environmental and social sustainability. In our study, precision farming is understood as a form of farming that seeks to optimise and manage efficiently, where technology is the key factor, but is primarily based on human knowledge and willingness to use technology. We discuss precision farming as a social innovation of artificial intelligence. Primarily, the social conditions of the application were the focus of our research, which is characteristically different from economic, financial and productivity approaches. The potential for the application of precision farming varies widely from country to country. Our aim is to analyse the diffusion and limitations of precision farming in Hungary and the motivations of farmers. In our qualitative research, we interviewed 60 precision farmers and 10 experts about their perceptions of precision technology and their motivations and barriers to the use of AI. Our results show that the main barriers to the uptake of precision technologies are the low education level of farmers, their inexperience, low interest level and lack of commitment. They are not aware of the benefits of precision technologies and do not take the time to acquire information and knowledge. There is a lack of willingness to cooperate and a very low level of trust among Hungarian farmers.

Hungarian Farmers and the Adoption of Precision Farming

Department of Sociology and Social Policy

Budapest, Hungary, Department of Sociology and Social Policy

University of Debrecen, Hungary; ELKH-DE High-tech Technologies in Sustainable Farming Research Group

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Hungarian Farmers and the Adoption of Precision Farming"}

Definitions of precision farming emphasise that it is at the heart of the pursuit of economic, environmental and social sustainability. In our study, precision...

Hungarian Farmers and the Adoption of Precision Farming

Published Online: Sep 20, 2023

Page range: 366 - 380

Received: Jul 20, 2022

Accepted: Apr 25, 2023

DOI: https://doi.org/10.2478/euco-2023-0020

Keywords
precision technology diffusion, farmers' opinion, sustainability

© 2023 Ibolya Czibere et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Hungarian Farmers and the Adoption of Precision Farming

Published Online: Sep 20, 2023

Page range: 366 - 380

Received: Jul 20, 2022

Accepted: Apr 25, 2023

DOI: https://doi.org/10.2478/euco-2023-0020

Keywordsprecision technology diffusion, farmers' opinion, sustainability

© 2023 Ibolya Czibere et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
precision technology diffusion, farmers' opinion, sustainability