This article focuses on the community acceptance of wind parks in a rural territory in western France, in a country where they are not much developed yet. We hypothetise that their set-up stems from a specific pattern, embedded in the territorial rural context of the case study. Semi-structured interviews with 30 actors aimed to analyse this citizen-led project, in line with their representations of this territory and its sustainable development. Results show that citizen-led investment is not a prerequisite for community acceptance in this case. The sense of a rural place that is fit for technologies kept up to date by the green industry, and the fairness of the process, are the strongest drivers for acceptance of wind energy,