<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Music is an important element of a destination’s integrated tourism product, especially in rural regions. This fact raises a variety of issues, in particular with regard to the tourism management of rural destinations. Answers are sought to questions on how music can be valorised to help create a distinctive tourism product, making it necessary to analyse the current state of the music offering before objectives can be set and concrete solutions, devised, to accomplish them. This paper explores the music offering of the rural regions of eastern Croatia and presents the results of a survey of the attitudes of destination managers (managers of tourist boards) in rural regions of eastern Croatia, with special emphasis on traditional music that is increasingly present and contributes to creating distinctive rural destinations (the valorisation of sound and music in the offering should also enhance the inclusion of music in promotion). The studied rural destinations of eastern Croatia are not developed in terms of tourism and their tourist accommodation capacities are very small. Music offering management, together with the valorisation and preservation of traditional values, could help them enhance their distinctiveness in the tourism market.</p>
</abstract>

Music is an important element of a destination’s integrated tourism product, especially in rural regions. This fact raises a variety of issues, in particular with regard to the tourism management of rural destinations. Answers are sought to questions on how music can be valorised to help create a distinctive tourism product, making it necessary to analyse the current state of the music offering before objectives can be set and concrete solutions, devised, to accomplish them. This paper explores the music offering of the rural regions of eastern Croatia and presents the results of a survey of the attitudes of destination managers (managers of tourist boards) in rural regions of eastern Croatia, with special emphasis on traditional music that is increasingly present and contributes to creating distinctive rural destinations (the valorisation of sound and music in the offering should also enhance the inclusion of music in promotion). The studied rural destinations of eastern Croatia are not developed in terms of tourism and their tourist accommodation capacities are very small. Music offering management, together with the valorisation and preservation of traditional values, could help them enhance their distinctiveness in the tourism market.

Music in the Tourism Offering of Rural Regions (The Case of Eastern Croatia)

Ph.D., Associate Professor, University of Rijeka

Ph.D., Full Professor with tenure, University of Rijeka

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Music in the Tourism Offering of Rural Regions (The Case of Eastern Croatia)"}

Music is an important element of a destination’s integrated tourism product, especially in rural regions. This fact raises a variety of issues, in particular...

Music in the Tourism Offering of Rural Regions (The Case of Eastern Croatia)

Published Online: Sep 27, 2021

Page range: 685 - 696

Accepted: Jun 24, 2021

DOI: https://doi.org/10.2478/euco-2021-0036

Keywords
rural tourism, music, eastern Croatia, tourism development

© 2021 Elena Rudan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Music in the Tourism Offering of Rural Regions (The Case of Eastern Croatia)

Published Online: Sep 27, 2021

Page range: 685 - 696

Accepted: Jun 24, 2021

DOI: https://doi.org/10.2478/euco-2021-0036

Keywordsrural tourism, music, eastern Croatia, tourism development

© 2021 Elena Rudan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
rural tourism, music, eastern Croatia, tourism development