Cooperation for Renewal of Local Cultural Heritage in Rural Communities: Case Study of the Night of Legends in Latvia

The aim of the paper is to describe the phenomenon of the Night of Legends in Latvia particularly focusing on the case of manors in Jelgava county. This event aims to preserve and promote local cultural heritage by active involvement of local community members and visitors (individuals, amateur groups, local businesses, schools, etc.). Thematic activities in manors and palaces are targeted to raise interest and cooperation, what in turn extends the tourist season. The event is organized by the Latvian Association of Castles, Palaces and Manors. The paper includes an analysis of the event’s offer in the context of preservation of cultural heritage as well as interviews with tourism specialists from Jelgava county, particularly involved in organizing the Night of Legends.