Social Control of Everyday Life and Political Construction of (Montenegrin) Identity

The research problem is the influence of global crisis on identity and daily life of Montenegrin people. The subject is the political construction of (Montenegrin) identity, as a result of social control on everyday life, where identities are born. For the purpose of researching this relation, the starting point is the explanatory potential of J. Habermas’s contemporary socio-political theory about the colonization of the lifeworld by an expansionist logic of the political-economic constellation (system). Scientific goals are: 1) description of the colonization of the lifeworld and the construction of (Montenegrin) identity, as an indicator of social crisis (in Montenegro); 2) understanding the causal factors (causes, motives) of (Montenegrin) identity construction; 3) generic explanation of the political construction of (Montenegrin) identity, through strategies, policies, educational and media influences. Social goals refer to: 1) expansion of the fund of knowledge about contemporary (Montenegrin) society and its problematic aspects; 2) pragmatic explanations of the problem of social control of everyday life through the re-actualization of socio-political concepts; 3) indication of guidelines for possible changes for the better in the sphere of everyday life in the foreseeable future. The methodology concerns the main hypothesis that by constructing the identity of people in the post-industrial society, social control of everyday life is realized. Auxiliary hypotheses are: 1) Identity construction takes place through strategies, policies, educational and media influences as segments of social control aimed at managing social resources from the local to the global level. 2) With instruments of social control, a desirable system of values of individuals and social groups is established with the aim of preventing, delaying, compensating, and transforming their potential subversive action (undermining the system from within). The independent or causal variable is the social control of everyday life, while the dependent or consequential variable is the constructed identity. Making final findings will be facilitated by the synthesis, inductive and deductive methods of reasoning, as well as the method of comparison with a case study. The results refer to the achieved goals and the general conclusion that the system’s power logic reduces the sphere of free and open communication of individuals, thus their identity becomes a place of permanent crisis due to the threat of the meaning of everyday life within which identity is formulated. This crisis is the reason that identities will remain endangered until the question of alienation of life is raised, in accordance with the capitalist imperatives of unlimited economic growth and consumption, and instrumental-rational interaction. As a reaction to the system dominance, the forces of resistance are strengthening, in the form of new alternative grassroots social movements, such as Civil Movement United Reform Action (URA), in Montenegro, which is pro-European green political party of the left center and social-liberal ideological provenance.