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Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment

Binbin Ke

Binbin Ke

Faculty of Economics and Management, Universiti Kebangsaan MalaysiaDarul Ehsan, Malaysia
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Ke, Binbin
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Che Aniza Che Wel

Che Aniza Che Wel

Faculty of Economics and Management, Universiti Kebangsaan MalaysiaDarul Ehsan, Malaysia
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Wel, Che Aniza Che
  
Dec 29, 2023
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Published Online: Dec 29, 2023
Page range: 109 - 120
Received: Sep 11, 2023
Accepted: Dec 20, 2023
DOI: https://doi.org/10.2478/eoik-2023-0064
Keywords
© 2023 Binbin Ke et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Theory, Systems and Structures, Microeconomics, Macroecomics, Public Finance and Fiscal Theory
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