Application of customisation and personalisation in digital solutions of the non-life insurance market: a case study of Lithuanian, Latvian and Estonian e-sales platforms

Published Online: Jul 05, 2021

Page range: 68 - 82

Received: Dec 17, 2020

Accepted: May 20, 2021

DOI: https://doi.org/10.2478/emj-2021-0013

Keywords

mass customisation, mass personalisation, digitalisation, co-creation, Baltic insurance market

© 2021 Gedas Baranauskas, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.