<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This study seeks to understand the recall of memorable tourism experience (MTE) from long-term memory. It primarily seeks to comprehend the recollection of MTEs from tourists’ or alumni tourists’ long-term memory, and to closely link MTEs to human emotions and travel destinations. A mixed-method approach, including semi-structured interviews and a questionnaire survey, was adopted to collect data from alumni tourists with travel experiences during their studies in the United Kingdom. The findings of qualitative research highlighted three factors – <italic>Attraction and Atmospheric Impressiveness</italic>, <italic>Activity and Event Engagement</italic> and <italic>Relationship and Friendship Development</italic> – as major emotional stimuli. Meanwhile, empirical results from the survey suggested that <italic>Relationship and Friendship Development</italic> and <italic>Recollection and Vividness of Experience</italic> significantly influenced revisit intention to their MTE destinations.</p>
</abstract>

This study seeks to understand the recall of memorable tourism experience (MTE) from long-term memory. It primarily seeks to comprehend the recollection of MTEs from tourists’ or alumni tourists’ long-term memory, and to closely link MTEs to human emotions and travel destinations. A mixed-method approach, including semi-structured interviews and a questionnaire survey, was adopted to collect data from alumni tourists with travel experiences during their studies in the United Kingdom. The findings of qualitative research highlighted three factors – Attraction and Atmospheric Impressiveness, Activity and Event Engagement and Relationship and Friendship Development – as major emotional stimuli. Meanwhile, empirical results from the survey suggested that Relationship and Friendship Development and Recollection and Vividness of Experience significantly influenced revisit intention to their MTE destinations.

Understanding Memorable Tourism Experience: Long-Term Memory System and Revisit Intention

Faculty of International Tourism and Management

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

This study seeks to understand the recall of memorable tourism experience (MTE) from long-term memory. It primarily seeks to comprehend the recollection of...

Understanding Memorable Tourism Experience: Long-Term Memory System and Revisit Intention

Article Category: Research Article

Published Online: Jan 31, 2024

Page range: 125 - 141

Received: Jun 07, 2023

Accepted: Aug 16, 2023

DOI: https://doi.org/10.2478/ejthr-2023-0011

Keywords
Memorable tourism experience, Attraction and atmospheric impressiveness, Activity and event engagement, Relationship and friendship development, Recollection and vividness of experience, Alumni tourists

© 2023 Danni Wang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Understanding Memorable Tourism Experience: Long-Term Memory System and Revisit Intention

Article Category: Research Article

Published Online: Jan 31, 2024

Page range: 125 - 141

Received: Jun 07, 2023

Accepted: Aug 16, 2023

DOI: https://doi.org/10.2478/ejthr-2023-0011

KeywordsMemorable tourism experience, Attraction and atmospheric impressiveness, Activity and event engagement, Relationship and friendship development, Recollection and vividness of experience, Alumni tourists

© 2023 Danni Wang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Memorable tourism experience, Attraction and atmospheric impressiveness, Activity and event engagement, Relationship and friendship development, Recollection and vividness of experience, Alumni tourists