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Figure 1

Map of Study Area (Source: Cartography and Remote Sensing Unit, UCC (2018))
Map of Study Area (Source: Cartography and Remote Sensing Unit, UCC (2018))

Sociodemographic Characteristics of Respondents

Sociodemographic characteristics Frequency (n = 294) Percentage (%)
Sex
  Male 142 48.3
  Female 152 51.7
Age
  Below 20 34 11.6
  20 – 29 167 56.8
  30 – 39 47 16.0
  40 – 49 18 6.1
  50 – 59 15 5.1
  60 and above 13 4.4
Occupation
  Students 107 36.4
  Self employed 83 28.3
  Public servants 69 23.5
  Volunteers and missionaries 20 6.8
  Housewives 2 0.7
  Retiree 13 4.4
Marital status
  Single 191 65.0
  Married 100 34.0
  Widowed 2 0.7
  Divorced 1 0.3
Religion
  Christianity 202 68.7
  Islam 22 7.5
  Tradition 6 2.0
  No religion 54 18.4
  Others 10 3.4
Level of Education
  No formal education 1 .3
  Basic 1 .3
  JHS 11 3.7
  Senior High/Vocational/Technical 59 20.1
  Tertiary 201 68.7
  Others 21 7.1
Average monthly income
  GH¢100 – GH¢ 1000 105 35.7
  GH¢ 1100 – GH¢ 2000 60 20.4
  GH¢ 2100 – GH¢ 3000 23 7.8
  GH¢ 3100 – GH¢ 4000 21 7.1
  GH¢ 4100 – GH¢ 5000 25 8.5
  GH¢ 5100 – GH¢ 6000 60 20.4

Arrival of International Tourists in Cape Coast

Foreign Adults (FA) Foreign Student (FS) TOTAL
April, 2013 1112 116 1228
April, 2014 931 418 1349
April, 2015 559 227 786
Average 867 253 1121

Dimensions of Destination Attractiveness (N=294)

Dimension % in (Agreement) Mean Std. deviation
Natural resources
  Comfortable climate 84.7 2.77 0.57
  Unspoiled natures/scenic beauty 60.4 2.52 0.65
  Beautiful landscape 85.7 2.81 0.50
  Quality of sandy beaches 71.2 2.58 0.71
  Lush vegetation 65.6 2.55 0.68
  Dramatic landforms (e.g. flat and hilly lands) 64.5 2.56 0.65
Overall score 68.3 2.63 0.40
Cultural History / Man-made Resources
  Historical buildings / artistic 90.6 2.89 0.38
  Traditional arts (e.g., artistic fishing, skills, clothes and music) 77.5 2.72 0.56
  Unique cultural heritage (e.g., cultural display) 81.9 2.77 0.53
  Shrines 45.6 2.36 0.64
  Museums 50.2 2.32 0.78
  Souvenir shop 53.6 2.35 0.77
  Library (Atta Mills Presidential Library) 41.2 2.24 0.73
Overall score 68.3 2.52 0.39
Accessibility
  Accessible transport 67.4 2.52 0.72
  Good road network 51.8 2.27 0.83
  Long working and opening days and hours of attraction sites 57.8 2.39 0.78
  The affordable entry fee 62.9 2.49 0.73
  Its proximity to nearby attractions 80.6 2.76 0.53
  Accessibility on the internet and in guidebooks 56.0 2.39 0.76
Overall score 68.3 2.47 0.49
Amenities
  Affordable accommodation 80.8 2.74 0.57
  Sufficient accommodation 73.0 2.69 0.55
  Quality accommodation 59.0 2.49 0.67
  Staff who provide quality accommodation services 59.6 2.46 0.72
  A lot of restaurants 54.1 2.35 0.78
  Variety of foods 59.8 2.40 0.79
  Food sellers who provide quality services 52.3 2.35 0.76
Overall score 68.3 2.50 0.45
Complementary services
  Friendliness of local residents 84.2 2.76 0.58
  Cleanliness and tidiness 36.6 1.98 0.87
  Availability of visitor centers / receptions 46.1 2.26 0.77
  Recreational sites (e.g., sports stadium, gym, parks and gardens) 50.0 2.32 0.76
  Availability of banks, forex bureau, insurance firms and ATMs 70.5 2.63 0.62
  Visibility of police 44.8 2.22 0.79
  Available health services 45.3 2.27 0.75
  Telecommunication system and internet connection speediness 48.5 2.18 0.87
  Entertainment (cinemas, discos, bars, pub) 53.9 2.34 0.79
Overall score 68.3 2.33 0.48
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