<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Destination attractiveness has received much attention in tourism literature and has been identified as crucial in terms of visitors’ perceived value. The aim of this paper was to assess the attributes that make Cape Coast an attractive destination. Focusing on the supply side perspective, the push and pull theory serves as the basis for the study. The study employed a cross-sectional survey and sampled 294 tourists with the help of a questionnaire using a convenience-sampling technique. Data analysis was done using descriptive statistics, in which means scores and standard deviations were used to measure the dimensions of destination attractiveness. The results showed that natural, cultural and man-made resources and amenities were the major attributes that make Cape Coast an attractive destination. It is recommended that natural resources and cultural heritage should be well preserved by the Environmental Protection Agency (EPA) together with Ghana Tourism Authority to ensure its sustainability. It is therefore of utmost importance that Ghana Tourism Authority will ensure that the attractions are constantly improved and expanded in accordance with the new trends and developments of tourism in the marketplace.</p>
</abstract>

Destination attractiveness has received much attention in tourism literature and has been identified as crucial in terms of visitors’ perceived value. The aim of this paper was to assess the attributes that make Cape Coast an attractive destination. Focusing on the supply side perspective, the push and pull theory serves as the basis for the study. The study employed a cross-sectional survey and sampled 294 tourists with the help of a questionnaire using a convenience-sampling technique. Data analysis was done using descriptive statistics, in which means scores and standard deviations were used to measure the dimensions of destination attractiveness. The results showed that natural, cultural and man-made resources and amenities were the major attributes that make Cape Coast an attractive destination. It is recommended that natural resources and cultural heritage should be well preserved by the Environmental Protection Agency (EPA) together with Ghana Tourism Authority to ensure its sustainability. It is therefore of utmost importance that Ghana Tourism Authority will ensure that the attractions are constantly improved and expanded in accordance with the new trends and developments of tourism in the marketplace.

Dimensions of Destination Attractiveness in Cape Coast

Department of Hospitality and Tourism Management, Faculty of Applied Sciences and Technology

Department of Hospitality and Tourism Management, Faculty of Social Sciences

Department of Hospitality, Catering and Institutional Management

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Dimensions of Destination Attractiveness in Cape Coast"}

Destination attractiveness has received much attention in tourism literature and has been identified as crucial in terms of visitors’ perceived value. The aim...

Dimensions of Destination Attractiveness in Cape Coast

Article Category: Research Article

Published Online: Jun 29, 2022

Page range: 135 - 148

Received: Jun 21, 2020

Accepted: Oct 09, 2021

DOI: https://doi.org/10.2478/ejthr-2021-0013

Keywords
Attributes, attractiveness, destination attractiveness, tourism destination, Cape Coast

© 2022 Sakyi Richmond et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Dimensions of Destination Attractiveness in Cape Coast

Article Category: Research Article

Published Online: Jun 29, 2022

Page range: 135 - 148

Received: Jun 21, 2020

Accepted: Oct 09, 2021

DOI: https://doi.org/10.2478/ejthr-2021-0013

KeywordsAttributes, attractiveness, destination attractiveness, tourism destination, Cape Coast

© 2022 Sakyi Richmond et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Attributes, attractiveness, destination attractiveness, tourism destination, Cape Coast