<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The tourism sector, due to its specificities, is one area of economic activity where collaborative strategies can most contribute to increasing productivity and competitiveness. The need for immediate responses to customer interests and requirements has led companies to become more proactive, which in turn leads to the pursuit of external collaboration to develop business networks that increase business dynamism and the operational flexibility of partners. Encouraging collaboration lies in the pressures brought on by globalization and increased competitiveness, supported by the development of information and communications technologies. Collaboration promoting strategic and organizational alignments in the field of tourism is revealed to be decisive for the qualification and sustainability of destinations, promoting new markets, and facilitating synergies of larger dynamism between companies. Serra da Estrela corresponds to a medium mountain destination, classified as a UNESCO World Geopark, where the development of collaborative relationships is valued as a resource for businesses and as expanding the offer of tourist products, as well as a source of competitive advantage.</p>
</abstract>

The tourism sector, due to its specificities, is one area of economic activity where collaborative strategies can most contribute to increasing productivity and competitiveness. The need for immediate responses to customer interests and requirements has led companies to become more proactive, which in turn leads to the pursuit of external collaboration to develop business networks that increase business dynamism and the operational flexibility of partners. Encouraging collaboration lies in the pressures brought on by globalization and increased competitiveness, supported by the development of information and communications technologies. Collaboration promoting strategic and organizational alignments in the field of tourism is revealed to be decisive for the qualification and sustainability of destinations, promoting new markets, and facilitating synergies of larger dynamism between companies. Serra da Estrela corresponds to a medium mountain destination, classified as a UNESCO World Geopark, where the development of collaborative relationships is valued as a resource for businesses and as expanding the offer of tourist products, as well as a source of competitive advantage.

Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela

Development and Innovation in Tourism - CITUR & CICS.NOVA - Interdisciplinary Center for Social Sciences

Development and Innovation in Tourism – CITUR

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

The tourism sector, due to its specificities, is one area of economic activity where collaborative strategies can most contribute to increasing productivity...

Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela

Article Category: Research Article

Published Online: Dec 30, 2021

Page range: 121 - 134

Received: Sep 13, 2020

Accepted: Apr 26, 2021

DOI: https://doi.org/10.2478/ejthr-2021-0012

Keywords
Tourism collaboration, Networks, Serra da Estrela, Competitiveness, Sustainability

© 2021 Annette Dalrymple et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela

Article Category: Research Article

Published Online: Dec 30, 2021

Page range: 121 - 134

Received: Sep 13, 2020

Accepted: Apr 26, 2021

DOI: https://doi.org/10.2478/ejthr-2021-0012

KeywordsTourism collaboration, Networks, Serra da Estrela, Competitiveness, Sustainability

© 2021 Annette Dalrymple et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Tourism collaboration, Networks, Serra da Estrela, Competitiveness, Sustainability