1. bookVolume 10 (2020): Issue 2 (December 2020)
Journal Details
License
Format
Journal
eISSN
2182-4924
First Published
30 Apr 2016
Publication timeframe
3 times per year
Languages
English
access type Open Access

Communication management: strategy for measuring hotel performance in Port Harcourt, Nigeria

Published Online: 26 Nov 2020
Volume & Issue: Volume 10 (2020) - Issue 2 (December 2020)
Page range: 134 - 145
Received: 01 Feb 2020
Accepted: 27 Apr 2020
Journal Details
License
Format
Journal
eISSN
2182-4924
First Published
30 Apr 2016
Publication timeframe
3 times per year
Languages
English
Abstract

Communication plays a very critical role in ensuring that hotel staffs render better and efficient service through a mutual sense for job satisfaction, career growth and service performance. This study, therefore, aims at evaluating the relationship between the strategies of communication and performance of hotels in Port Harcourt, Rivers State, Nigeria. Both primary and secondary data were sourced. Further, quasi-experimental research design was used for this study, while 180 questionnaires were distributed to sampled hotel staffs within the study area. This was achieved using a random sampling technique for questionnaire administration. It was hypothesised that there is no significant relationship between communication strategy and hotel performance in Port Harcourt. Meanwhile, Spearman rank order correlation coefficient with the aid of Statistical Package for Social Sciences (SPSS) was used to test and analyse the data collected. The output of the analysis reveals a positive correlation between communication strategy and hotel performance. Therefore, the alternate hypothesis was accepted and the null discarded. It was, therefore, fit to conclude that effective communication strategy will enhance the level of competitiveness and performance of the hotels in a general perspective.

Keywords

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