<abstract xmlns="http://www.w3.org/1999/xhtml">

<p><italic>The Age of surveillance capitalism</italic> is a profound economical, sociological, political, philosophical, and ethical work by the American author, Harvard University Professor Shoshana Zuboff. In this work, she analyzes the new economic system, which she calls “surveillance capitalism.” This system revolves around the commodification of personal data, which allows human behavior to be predicted and “nudged” towards profitable ends. This system is historically unprecedented and has only become possible in the technological milieu of interconnected devices, which appeared in the 21<sup>st</sup> century. In this article, I look at the issue of freedom in Zuboff’s work. I argue that her understanding of freedom involves three ethical dimensions, namely privacy, autonomy, and authenticity. I take “surveillance capitalism” as a theoretical framework, in which I explore several ethical challenges to freedom in the digital age.</p>
</abstract>

The Age of surveillance capitalism is a profound economical, sociological, political, philosophical, and ethical work by the American author, Harvard University Professor Shoshana Zuboff. In this work, she analyzes the new economic system, which she calls “surveillance capitalism.” This system revolves around the commodification of personal data, which allows human behavior to be predicted and “nudged” towards profitable ends. This system is historically unprecedented and has only become possible in the technological milieu of interconnected devices, which appeared in the 21st century. In this article, I look at the issue of freedom in Zuboff’s work. I argue that her understanding of freedom involves three ethical dimensions, namely privacy, autonomy, and authenticity. I take “surveillance capitalism” as a theoretical framework, in which I explore several ethical challenges to freedom in the digital age.

Freedom in the <italic>Age of surveillance capitalism</italic>: Lessons from Shoshana Zuboff

Ethics & Bioethics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Freedom in the : Lessons from Shoshana Zuboff

The Age of surveillance capitalism is a profound economical, sociological, political, philosophical, and ethical work by the American author, Harvard...

Freedom in the Age of surveillance capitalism: Lessons from Shoshana Zuboff

Published Online: Jun 04, 2021

Page range: 67 - 81

DOI: https://doi.org/10.2478/ebce-2021-0004

Keywords
surveillance capitalism, freedom, behavioral surplus, instrumentarian power, privacy, autonomy, authenticity

© 2021 Yevhen Laniuk, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Freedom in the Age of surveillance capitalism: Lessons from Shoshana Zuboff

Published Online: Jun 04, 2021

Page range: 67 - 81

DOI: https://doi.org/10.2478/ebce-2021-0004

Keywordssurveillance capitalism, freedom, behavioral surplus, instrumentarian power, privacy, autonomy, authenticity

© 2021 Yevhen Laniuk, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
surveillance capitalism, freedom, behavioral surplus, instrumentarian power, privacy, autonomy, authenticity