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Journals
Economics and Business
Volume 33 (2019): Issue 1 (January 2019)
Open Access
Methodological Perspective of Evaluation of Green Marketing Performance
Ilona Skackauskiene
Ilona Skackauskiene
Vilnius Gediminas Technical University
Vilnius, Lithuania
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Skackauskiene, Ilona
and
Neringa Vilkaite-Vaitone
Neringa Vilkaite-Vaitone
Vilnius Gediminas Technical University
Vilnius, Lithuania
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Vilkaite-Vaitone, Neringa
Nov 08, 2019
Economics and Business
Volume 33 (2019): Issue 1 (January 2019)
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Published Online:
Nov 08, 2019
Page range:
183 - 191
DOI:
https://doi.org/10.2478/eb-2019-0013
Keywords
Environment
,
Green Marketing
,
Sustainability
,
Marketing Performance
,
Methods
© 2019 Ilona Skackauskiene et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
