<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This article focuses on the perception of crisis management of case business university due to the shift from in-person learning to online or distance form based on COVID-19 and suggestions to improve university branding and competitiveness. Results are based on interviewing students enrolled at business courses during the coronavirus crisis. The aim is to identify successful crisis management practices of a university based on key factors drawn from students’ feedback to ensure smooth shift to online education while maintaining efficiency and reputation. Students reactions were analysed to construct factors leading to successfully manage university’s value though non-standard period. Students reflection on their experiences brings factors crucial to manage unexpected situation, i.e.: personalized communication, openness of school staff, fast reactions, alternative study possibilities, management of social impact, and alternative exams.</p>
</abstract>

This article focuses on the perception of crisis management of case business university due to the shift from in-person learning to online or distance form based on COVID-19 and suggestions to improve university branding and competitiveness. Results are based on interviewing students enrolled at business courses during the coronavirus crisis. The aim is to identify successful crisis management practices of a university based on key factors drawn from students’ feedback to ensure smooth shift to online education while maintaining efficiency and reputation. Students reactions were analysed to construct factors leading to successfully manage university’s value though non-standard period. Students reflection on their experiences brings factors crucial to manage unexpected situation, i.e.: personalized communication, openness of school staff, fast reactions, alternative study possibilities, management of social impact, and alternative exams.

Changes in Management of Business Education Based on Covid-19 Pandemic

DANUBE

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Changes in Management of Business Education Based on Covid-19 Pandemic"}

This article focuses on the perception of crisis management of case business university due to the shift from in-person learning to online or distance form...

Changes in Management of Business Education Based on Covid-19 Pandemic

Published Online: Apr 13, 2022

Page range: 25 - 41

DOI: https://doi.org/10.2478/danb-2022-0003

Keywords
Business Education, Management, University, Distance Learning, Crisis, Student

© 2022 Lucie Depoo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Changes in Management of Business Education Based on Covid-19 Pandemic

Published Online: Apr 13, 2022

Page range: 25 - 41

DOI: https://doi.org/10.2478/danb-2022-0003

KeywordsBusiness Education, Management, University, Distance Learning, Crisis, Student

© 2022 Lucie Depoo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Business Education, Management, University, Distance Learning, Crisis, Student