<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>As audience-oriented and information-driven organisations, museums are embracing the Internet and interactive technology for developing virtual museums by encouraging the participation of the users in cultural activities. Technology does not exist <italic>per se</italic> being socially shaped. Museums have the opportunity to promote social innovation by developing technology and opening up to the audience as an active participant in the definition of cultural contents emphasising the interaction and communication between museums and their users. The Internet and interactive technology help museums to drive service innovation by opening up to the participation of the audience in defining cultural heritage contents. As virtual-oriented and technology-driven organisations, museums are becoming <italic>social</italic>, developing social spaces for innovation, selecting different pathways by managing information and knowledge sharing, developing interactive and virtual technology, building a shared authority on cultural heritage, involving the user as an active participant in co-production of cultural heritage knowledge.</p>
</abstract>

As audience-oriented and information-driven organisations, museums are embracing the Internet and interactive technology for developing virtual museums by encouraging the participation of the users in cultural activities. Technology does not exist per se being socially shaped. Museums have the opportunity to promote social innovation by developing technology and opening up to the audience as an active participant in the definition of cultural contents emphasising the interaction and communication between museums and their users. The Internet and interactive technology help museums to drive service innovation by opening up to the participation of the audience in defining cultural heritage contents. As virtual-oriented and technology-driven organisations, museums are becoming social, developing social spaces for innovation, selecting different pathways by managing information and knowledge sharing, developing interactive and virtual technology, building a shared authority on cultural heritage, involving the user as an active participant in co-production of cultural heritage knowledge.

Becoming <italic>Social</italic> Museums by Being Virtual-Oriented and Technology-Driven Organisations

Culture. Society. Economy. Politics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Becoming  Museums by Being Virtual-Oriented and Technology-Driven Organisations

As audience-oriented and information-driven organisations, museums are embracing the Internet and interactive technology for developing virtual museums by...

Becoming Social Museums by Being Virtual-Oriented and Technology-Driven Organisations

Published Online: Oct 14, 2021

Page range: 79 - 92

Received: Mar 25, 2021

Accepted: May 28, 2021

DOI: https://doi.org/10.2478/csep-2021-0006

Keywords
museums, information technology, virtual museums, virtual heritage, cultural heritage, user participation

© 2021 Mauro Romanelli, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Becoming Social Museums by Being Virtual-Oriented and Technology-Driven Organisations

Published Online: Oct 14, 2021

Page range: 79 - 92

Received: Mar 25, 2021

Accepted: May 28, 2021

DOI: https://doi.org/10.2478/csep-2021-0006

Keywordsmuseums, information technology, virtual museums, virtual heritage, cultural heritage, user participation

© 2021 Mauro Romanelli, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
museums, information technology, virtual museums, virtual heritage, cultural heritage, user participation