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Croatian Regional Development Journal
Volume 5 (2024): Issue 1 (June 2024)
Open Access
Game Theory in the Realm of Pop Culture: A Novel Approach to Social Media Strategy
Mirko Talajić
Mirko Talajić
Algebra University
Zagreb,
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Talajić, Mirko
,
Ilko Vrankić
Ilko Vrankić
University of Zagreb, Faculty of Economics and Business
Zagreb,
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Vrankić, Ilko
and
Lucia Matić
Lucia Matić
Algebra University
Zagreb,
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Matić, Lucia
Sep 19, 2024
Croatian Regional Development Journal
Volume 5 (2024): Issue 1 (June 2024)
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Published Online:
Sep 19, 2024
Page range:
29 - 45
Received:
Feb 22, 2024
Accepted:
Mar 04, 2024
DOI:
https://doi.org/10.2478/crdj-2024-0003
Keywords
game theory
,
pop culture
,
engagement
,
net profit
,
strategy
,
social media
© 2024 Mirko Talajić et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
