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Croatian Regional Development Journal
Volume 4 (2023): Issue 2 (December 2023)
Open Access
Navigating Corporate Responsibility: Unveiling the ‘Purpose’ as the Fourth P in Elkington’s 3Ps Model
Mislav Ante Omazić
Mislav Ante Omazić
University of Zagreb, Faculty of Economics and Business
Zagreb, Croatia
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Omazić, Mislav Ante
Feb 26, 2024
Croatian Regional Development Journal
Volume 4 (2023): Issue 2 (December 2023)
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Published Online:
Feb 26, 2024
Page range:
1 - 23
Received:
Dec 03, 2023
Accepted:
Dec 26, 2023
DOI:
https://doi.org/10.2478/crdj-2023-0005
Keywords
4Ps
,
purpose
,
people
,
planet
,
profit
,
socio-economic view
,
social impact
,
environmental impact
,
Elkington’s model
© 2023 Mislav Ante Omazić, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
