<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Tourism value of a modern tourist destination depends on managing and organizing social, historical, cultural and natural resources into a unique tourist attraction. Changing trends in cultural tourism and technological development affect the creation of new cultural tourism products and channels of their promotion. Virtual and augmented reality offer new ways of promotion and consumption of cultural tourism services. Destinations adapt to these changes by creating a tourism offer in accordance with sustainable development. Furthermore, tourist destinations needed to adapt to Covid-19 pandemic conditions and therefore started using new trends in virtual and augmented reality. Virtual reality and digital technologies are beneficial in creating and implementing new forms of cultural tourism, especially in the given circumstances of new travel rules and changed tourist expectations, with an emphasis on social distance, preserving the health of tourists and local population and protecting the environment. The aims of this paper are to define the changes in cultural tourism caused by the Covid-19 pandemic and explore the effect of new technologies such as virtual and augmented reality on cultural tourism development. The paper also aims to determine the possibilities for cultural tourism development regarding new trends. Historical method, desk research, analysis and synthesis have been used for the purpose of this paper. Paper contribution is reflected in applying new trends which resulted in changes in tourist behaviour in pandemic conditions, as well as insights into the possibilities of developing different models of cultural tourism consumption in accordance with new technological achievements.</p>
</abstract>

Tourism value of a modern tourist destination depends on managing and organizing social, historical, cultural and natural resources into a unique tourist attraction. Changing trends in cultural tourism and technological development affect the creation of new cultural tourism products and channels of their promotion. Virtual and augmented reality offer new ways of promotion and consumption of cultural tourism services. Destinations adapt to these changes by creating a tourism offer in accordance with sustainable development. Furthermore, tourist destinations needed to adapt to Covid-19 pandemic conditions and therefore started using new trends in virtual and augmented reality. Virtual reality and digital technologies are beneficial in creating and implementing new forms of cultural tourism, especially in the given circumstances of new travel rules and changed tourist expectations, with an emphasis on social distance, preserving the health of tourists and local population and protecting the environment. The aims of this paper are to define the changes in cultural tourism caused by the Covid-19 pandemic and explore the effect of new technologies such as virtual and augmented reality on cultural tourism development. The paper also aims to determine the possibilities for cultural tourism development regarding new trends. Historical method, desk research, analysis and synthesis have been used for the purpose of this paper. Paper contribution is reflected in applying new trends which resulted in changes in tourist behaviour in pandemic conditions, as well as insights into the possibilities of developing different models of cultural tourism consumption in accordance with new technological achievements.

Post-Covid transformation of cultural tourism

Croatian Regional Development Journal

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Post-Covid transformation of cultural tourism"}

Tourism value of a modern tourist destination depends on managing and organizing social, historical, cultural and natural resources into a unique tourist...

Post-Covid transformation of cultural tourism

Published Online: Dec 09, 2022

Page range: 161 - 180

Received: Sep 22, 2022

Accepted: Sep 29, 2022

DOI: https://doi.org/10.2478/crdj-2022-0014

Keywords
cultural tourism, transformation of cultural tourism, virtual and augmented reality in culture, sustainable cultural tourism

© 2022 Marina Gregorić, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Post-Covid transformation of cultural tourism

Published Online: Dec 09, 2022

Page range: 161 - 180

Received: Sep 22, 2022

Accepted: Sep 29, 2022

DOI: https://doi.org/10.2478/crdj-2022-0014

Keywordscultural tourism, transformation of cultural tourism, virtual and augmented reality in culture, sustainable cultural tourism

© 2022 Marina Gregorić, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
cultural tourism, transformation of cultural tourism, virtual and augmented reality in culture, sustainable cultural tourism