<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring information about spatial visitor behaviour that is valuable for strategic destination management. Big data enrich not only scientific fields (e. g. management, marketing, or geography) with their knowledge, but also represent the invention of new tools for their actual processing. Generally, big data are considered as a strategic tool enhancing the competitiveness of a destination. The paper presents the basic characteristics of big data and reviews research focused on big data in tourism. Moreover, it identifies its potential for tourism from both the theoretical and methodological point of view. The final part deals with current trends in using the big data in tourism and its application in destination management. The future trends of big data in the context of destination management are implied as well.</p></abstract>

The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring information about spatial visitor behaviour that is valuable for strategic destination management. Big data enrich not only scientific fields (e. g. management, marketing, or geography) with their knowledge, but also represent the invention of new tools for their actual processing. Generally, big data are considered as a strategic tool enhancing the competitiveness of a destination. The paper presents the basic characteristics of big data and reviews research focused on big data in tourism. Moreover, it identifies its potential for tourism from both the theoretical and methodological point of view. The final part deals with current trends in using the big data in tourism and its application in destination management. The future trends of big data in the context of destination management are implied as well.

Big Data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management

Czech Journal of Tourism

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring...

Big Data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management

Article Category: Articles

Published Online: Jan 29, 2021

Page range: 85 - 102

DOI: https://doi.org/10.2478/cjot-2019-0006

Keywords
tourism, big data, mobility behaviour, destination management

© 2019 Filip Emmer et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Big Data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management

Article Category: Articles

Published Online: Jan 29, 2021

Page range: 85 - 102

DOI: https://doi.org/10.2478/cjot-2019-0006

Keywordstourism, big data, mobility behaviour, destination management

© 2019 Filip Emmer et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
tourism, big data, mobility behaviour, destination management