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Business Systems Research Journal
Volume 13 (2022): Issue 1 (June 2022)
Open Access
Applying Model of Brand Equity in Higher Education Marketing Context
Tina Vukasović
Tina Vukasović
International School for Social and Business Studies Celje
Slovenia
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Vukasović, Tina
Oct 15, 2022
Business Systems Research Journal
Volume 13 (2022): Issue 1 (June 2022)
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Published Online:
Oct 15, 2022
Page range:
156 - 168
Received:
Jun 23, 2021
Accepted:
Nov 19, 2021
DOI:
https://doi.org/10.2478/bsrj-2022-0010
Keywords
Brand perception
,
Brand equity
,
Higher education
,
Services marketing
,
Slovenia
© 2022 Tina Vukasović, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
